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Nonprofit Fundraising: Frenetic to Focused

July 31, 2025 1:00 PM - 3:00 PM (MDT)

Description

Fundraising is the engine that powers your cause and can't be left to chance. With so many competing priorities, it’s easy for your strategy to slip through the cracks. Join us to take a macro look at your fundraising program to uncover what’s working and zero in on the most impactful, actionable strategies and opportunities. 

Are you...

  • Struggling to build or see what's next for your fundraising program?
  • Unclear on what's working and where you can improve in your fundraising?
  • Overwhelmed by where to focus your fundraising efforts?
If this is resonating with you, join us! We'll use a specially developed fundraising matrix to systematically identify your program's fundraising strengths and weaknesses, and create an action plan unique to your needs and goals. This course is designed to help you focus on what works and where you can strategically grow your program—whether your organization is a start-up or mature nonprofit.


What You Will Learn:
  • Learn about the donor cycle and how you can use it to strategically build your fundraising plan.
  • Zero in on your overall fundraising program or a particular aspect such as the annual fund.
  • Identify how to work smarter, not harder for the gifts that will sustain and grow your nonprofit's effectiveness.
Who Should Attend:
Nonprofit leaders and staff with fundraising duties, including but not limited to, executive directors, senior management staff, program directors, development directors and development staff, and other key team members at nonprofit organizations.  

When: 
Thursday, July 31, 2025
1:00 PM-3:00 PM (MT)
(Live training will be recorded and shared with registrants)

Cost:
UNA Members: $45
Not-Yet-Members: $90

About the Speaker: Erica Marken

Erica marries her fundraising skills with her passion for building a more just and sustainable future for all. She serves as Development Director at Utah Clean Energy in Salt Lake City where she finds common ground across a range of resource partners toward growing productive, rewarding partnerships. Erica received her bachelor’s degree in dance from Hampshire College and her MBA from the University of Utah. Prior to joining Utah Clean Energy, she served in fundraising leadership roles at both the University of Utah and Weber State University. Erica serves on the boards of the Great Salt Lake Audubon and Hot House West.

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Contact Information

Name: Julie Chang
Phone: (801) 596-1800 x5
Email: jchang@utahnonprofits.org
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