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The Journalist's Lens: Inside Media Strategy

March 5, 2025 12:00 PM - 1:00 PM (MST)

Description

We understand the challenges you face—limited resources, tight deadlines, and the overwhelming task of being seen and heard amidst the noise. Designed specifically for nonprofit professionals, it delves into the unique language of journalism and the logistical needs of newsrooms, especially TV news. Whether you’re new to media outreach or looking to sharpen your skills, this session provides actionable strategies to: 

  • Plan impactful media campaigns that amplify your mission. 
  • Pitch with confidence and clarity to reporters who can spotlight your work. 
  • Follow through effectively, ensuring your story gets the coverage it deserves. 

And because we know you wear many hats, this isn’t just theory. Our interactive workshop will help you craft your next pitch on the spot—ready to send out and make an impact. It’s about empowering you to tell your story in a way that moves people, inspires action, and fuels your cause. Because the world needs to hear what you’re doing—and we’re here to help you make them listen.

Who Should Attend: Executive Directors/CEO's, Development Professionals, Marketing and Communication Professionals, Advocacy Spokespersons, and anyone desiring to become more equipped with personal relations and media outreach.

When: 
Wednesday, March 5, 2025
12:00 PM-1:00 PM (MT)
(Live training will be recorded and shared with registrants)

Cost:
UNA Members: $45
Not-Yet-Members: $90

About the Speaker: Becca Green

Becca Green has 15 years of professional experience in storytelling and strategic communication, including election campaigns and digital marketing, and a seven-year career in journalism at Fox 13 News in Salt Lake City. She recently started Becca Green Media, helping non-profits and mission-driven organizations add more intention to their communication to raise awareness and build community. 

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Contact Information

Name: Julie Chang
Phone: (801) 596-1800 x5
Email: jchang@utahnonprofits.org
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