Communications Intern

Communications Intern

2025

Internship Overview & Goals

The Communications Intern will play a key role in expanding Friends For Sight’s digital presence through video storytelling, photography, and written content. They will gain hands-on experience in video production, content creation, social media marketing, and public relations, culminating in a final peer-to-peer fundraiser project to support the organization’s media and development outreach.

Key Responsibilities

1. Video Production & Editing (Two 1-Minute Videos per Month)

Plan, shoot, and edit two short-form videos per month highlighting Friends For Sight’s mission, impact, and events.

• Develop content for social media (Instagram Reels, TikTok, Facebook, LinkedIn).
• Capture testimonials, behind-the-scenes clips, and educational content.

2. Photography & Visual Storytelling

• Learn and apply basic photography techniques for nonprofit storytelling.
• Take high-quality photos at sight fest events, school vision screenings, and staff/volunteer spotlights.
• Edit images for use in social media, newsletters and promotional materials.
• Organize and maintain a photo archive for future use in box.

3. Social Media Content & Management

• Create engaging photo and video posts for social media 2x a week.
• Research relevant hashtags and trends to increase visibility.
• Monitor engagement metrics and adjust strategies accordingly.

4. Public Relations & Writing

• Assist in writing press releases and outreach emails to media contacts.
• Draft 3 to 4 monthly email newsletters.
• Research and compile a list of local media outlets for potential coverage.

5. Final Capstone Project: Peer-To-Peer Fundraising Campaign

By the end of the semester, the intern will plan and launch a peer-to-peer fundraising campaign for Friends for Sight, which will include:

• Creating a campaign theme, visuals, and messaging
• Developing a fundraiser toolkit
• Supporting participant engagement
• Coordinating social media and email outreach
• Tracking engagement and creating a campaign recap that highlights results, learnings, and overall impact

Intern Supervision & Learning Opportunities

• Weekly Check-ins: 15-30 minute meeting at the start of one shift to review progress and assign new tasks.
• Mid-Semester Feedback Session: Discussion on skills learned, challenges, and additional learning opportunities.
• Content & Communications Training: Opportunities to practice with guidance and feedback.
• Networking & Professional Development: Potential to attend nonprofit marketing events, webinars, city meetings, SightFest or meetings with key staff and board members.

Required Skills & Tools

• Interest in video production, photography, and digital marketing.
• Strong writing and editing skills.
• Familiarity with social media platforms and engagement strategies.
• Willingness to learn photography techniques and video editing tools.
• Basic knowledge of Canva, CapCut, or Adobe Suite (preferred but not required—training provided).
• Comfort communicating with diverse audiences in community settings.

Sample Intern Weekly Schedule (This is adjustable)

Monday (Hybrid - Fieldwork & Remote Work)

Morning (Fieldwork - Visiting Schools & Community Sites)

• Travel to schools to capture interviews, photos, and videos showcasing Friends for Sight’s impact.
• Conduct short interviews with students, teachers, and beneficiaries for storytelling content.
• Take high-quality photos and video clips for social media, newsletters, and marketing materials.
• Work with the team to ensure consent and permissions for media use.

Late morning/ Early Afternoon (Remote Work - Content Creation & Editing)

• Edit photos and videos for use in upcoming campaigns.
• Draft captions and social media posts based on fieldwork content.
• Organize digital media files for easy future access.
• Prepare video clips for the two 1-minute videos per month project.
• Additional Research & Organization

Wednesday (In-Office Work - Marketing & Strategy Focus)

On-Site at Friends for Sight Office (9 AM - 2 PM - this is adjustable)

• Attend weekly check-in meetings to review tasks, progress, and upcoming priorities.
• Work on social media content scheduling and strategy.
• Assist with press releases, email newsletters.
• Continue editing and finalizing video projects.
• Plan marketing materials for fundraising events and booths.
• Collaborate with the team on donor outreach and engagement efforts.

Internship Wrap-Up (End of Semester)

• The intern will wrap up their digital fundraiser campaign to the team as their final project.
• A portfolio of videos, photos, and written content will be created for their resume.

The intern will receive a letter of recommendation upon successful completion.

Why This Internship is a Valuable Experience

✔ Real-world storytelling & PR experience with community outreach.

✔ Photography and videography skill-building through fieldwork.

✔ Hands-on experience in digital marketing, event planning, and fundraising.

✔ Networking opportunities with nonprofit professionals.

✔ Portfolio-building with video, photo, social media, and press materials.

HOW TO APPLY

Send letter of interest and resume to Julia, @ development@friendsforsight.org