Marketing & Communications Coordinator

Craft Lake City is a non-profit organization whose mission is to educate, promote and inspire local artisans while elevating the creative culture of the Utah arts community through science, technology and art. Craft Lake City's flagship event is the Annual Craft Lake City DIY Festival held each year in August. We also offer year-round programming that includes workshops, exhibitions and other special events.

Under the direction of Craft Lake City management, the Marketing & Communications Coordinator will be responsible for public relations, marketing and social media efforts on behalf of Craft Lake City. 

Craft Lake City’s Marketing & Communications Coordinator is enthusiastic about local DIY culture, interested in the nonprofit arts sector, and has a passion for marketing and content creation. The right candidate will have a desire to create clear and creative messaging for diverse audiences and purposes through copywriting, creating marketing campaigns and  social media content. The Marketing & Communications Coordinator will become intimately familiar with Craft Lake City’s programming, and will continually innovate and improve upon our ability to create mission-driven communications that resonate with the media, our social media audiences, newsletter subscribers, website and overall community. This position will develop and execute multiple projects simultaneously, requiring the ability to stay organized while managing competing priorities and being a collaborative team player. This is a 40-hour per week contract position with increased hours during peak events including the lead up to the Annual Craft Lake City DIY Festival.

Responsibilities:

• Works with senior-level Craft Lake City teamsters to conceptualize and implement communication (short-term and long-term), marketing and outreach plans for Craft Lake City programs and events. 

• Identifies opportunities to promote Craft Lake City and its programs to new and target audiences.

• Updates and enforces the Craft Lake City writing style guide for consistent messaging and branding, providing edits on all external copy and communications.

• Cultivates relationships with local members of the media and serves as a spokesperson on behalf of Craft Lake City when appropriate. Provides direct responses, press releases, story pitches, images and special reports to reporters as needed.

• Manages and works closely with the Social Media Intern to execute social media strategies, including scheduling, cross-promotion campaigns and influencer partnerships; establishes strategies for increasing social media engagement and following.

• Coordinates Craft Lake City’s monthly e-newsletter and periodic e-blasts, and develops strategies for increasing Craft Lake City’s newsletter subscriptions.

• Oversees the collection, management and reporting of data and statistics that measure the success of social media and public relations efforts, primarily by the Social Media Intern. Identifies and effects changes required for improvement.

• Updates and creates content for the Craft Lake City website by adding press releases and media coverage to the News section of the website. 

• Ensures a unified, branded voice across all digital platforms 

• Works with other departments to ensure creation of content for the Craft Lake City blog.

• Updates community calendars with entries for and information about Craft Lake City events and programs.

• Participates in outreach initiatives in collaboration with the Craft Lake City team, which may include tabling at community events, networking online and in-person,media appearances and attending CLC programs.

• Gathers new images and assets for marketing and promotional materials by taking photos of Craft Lake City programming, including workshops and special events.

• Assists in the design and production of Craft Lake City’s printed and digital promotional materials (brochures, videos, flyers, social media assets, etc.) as needed, including using Photoshop and Illustrator templates. 

• Coordinates and manages Craft Lake City’s on-site social media team that produces live promotional video content for our social media platforms

Qualifications:

• Self-motivated, coachable, positive, willing to support and collaborate with Craft Lake City Teamsters and Volunteers 

• Excellent written and verbal communication skills

• A passion for writing and creative storytelling

• Excited to learn skills, comfortable learning new technologies

• Ability to prioritize tasks in order to meet deadlines

• Experience in public relations, media relations and public speaking strongly preferred  

• Proficiency in Instagram, Facebook, X , LinkedIn, TikTok and YouTube, with a personal interest in current social media trends, best practices and tactics  

• Experience using social media management tools

• A keen eye for detail

• A passion for marketing 

• Organized and efficient in ability to document, manage, monitor and track data

• Experience with Adobe Photoshop and Illustrator, Indesign a plus

• Experience with photography and video creation

• Exceptional customer service skills when dealing with both colleagues and partners

• Experience with workflow and information management tools such as Google Drive, Slack and Asana 

• Ability to respond positively to constructive criticism, to self-reflect and to change directions when necessary

• Willingness to go above and beyond in order to accomplish department and/or team goals 

• Direct experience with marketing or public relations 

Requirements:

• Ability to work extended hours before, during and after Craft Lake City’s special events, including the Annual Craft Lake City DIY Festival in August, the Annual Craft Lake City Holiday Market in December and the Annual Craft Lake City LetterWest in March

• Ability to check email/communication platforms daily with flexibility to address any time-sensitive items

• Ability to create unique, compelling social media content on the fly 

• Ability to attend all required Craft Lake City team meetings

• Ability to lift 20+ lbs

• Must have your own laptop, cell phone and vehicle 

Please fill out our online application at: https://airtable.com/appujFAJGxIN4JcSO/shruCC6mBbBc9TUw0