Marketing Manager

JOB OVERVIEW:

The Marketing Manager supports the Utah Symphony | Utah Opera (USUO) Marketing, Communications, and Patron Services department by executing assets for campaigns, and helping to shape the creative direction of marketing strategies to ensure USUO’s campaigns reach new audiences, ensure a positive patron experience, and support the patron loyalty journey. As a collaborative and engaged teammate and leader, the Marketing Manager reports to the Director of Marketing and supervises the Marketing and Communications Coordinator. Strong interpersonal skills, a proactive mindset, and the ability to manage multiple deadlines are essential, as this role collaborates with internal departments, creative freelancers, vendors, and advertising partners.

ESSENTIAL RESPONSIBILITIES INCLUDE:

• Lead the development and execution of marketing campaign assets, ensuring that all materials align with campaign plans and strategies. 
• Write copy for advertising materials such as eblasts and postcards.
• Guide and collaborate with graphic designers and the Director of Marketing to produce compelling promotional materials—including print, digital, outdoor (billboards, banners, posters, fliers), TV and radio ads, and direct mail (postcards, brochures).
• Draft eblasts in Wordfly software with an eye toward appealing and user-friendly design.  
• Oversee visual brand, including photo selection for advertising materials.
• Perform light graphic design work as needed. 
• Plan content schedule for assets such as venue signage, street banners, and lobby displays.
• Plan, create, and oversee ordering of materials to ensure effective brand presence (welcome table, marketing tables, and other activations) at USUO performances and community events.  
• Support the Director of Marketing in tracking effectiveness of campaign assets.
• Supervise the Marketing and Communications Coordinator, supporting their professional development.
• Assist the Marketing & Communications Coordinator in building audience lists for marketing deliverables.
• Attend Utah Symphony, Utah Opera, and Deer Valley® Music Festival performances in rotation with others in the department and act as an official marketing/PR representative.  
• Perform other duties as assigned and required.

REQUIRED EDUCATION/EXPERIENCE/SKILLS:

• Bachelor’s degree in marketing, communications, business, or other related field.
• 2+ years of commensurate experience; performing arts or event promotion experience preferred.
• Skilled in editing marketing collateral for impact, clarity, and correct grammar.
• Proficiency with Microsoft Office Suite.; proficiency with Adobe Creative Suite preferred.
• An eye for design and basic graphic design skills.
• Excellent verbal and written communication skills.
• Understanding of the creative development process and media planning.
• Proven ability to find creative ways to reach target audiences.
• Team player with proven ability to work collaboratively across departments and maintain effective interpersonal relationships.
• Ability to professionally solve problems and meet multiple deadlines when under pressure.
• Excellent organizational and project management skills.
• Passion for and knowledge of symphonic music and opera.
• Flexible working schedule, including evening and weekend events, required.

PHYSICAL REQUIREMENTS

• Prolonged periods of remaining stationary and working on a computer.
• Moves equipment weighing up to 30 pounds.
• Must have reliable transportation.
• Must have valid driver’s license.
• Periods of working outdoors, including on uneven terrain, in spring and summer months, particularly at USUO’s Deer Valley® Music Festival.

SALARY:

Begins at $55,000, plus excellent benefits.

TO APPLY:

Please apply online @ www.usuo.org/employment and include a cover letter, résumé, and references with your application. Applications without a cover letter will not be considered.