Social Media Internship

Craft Lake City Social Media Internships provide digital marketers with professional experience. From learning the fundamentals of social media strategy and market research to content creation and community engagement, Craft Lake City offers Social Media Interns the opportunity to be part of a non-profit organization that works to educate, promote and inspire local artisans while elevating the creative culture of the Utah arts community through science, technology and art. Craft Lake City fosters a highly skilled, creative, energized and empowered team. This is a year-long, volunteer internship position.

The Social Media Intern position plays a key role in the continued growth and success of the organization. Working with the Craft Lake City team, this position will support key communications functions such as content creation to help achieve our vision. The ideal candidate excels at providing creative ideas and drafting engaging messaging for diverse audiences. The Social Media Intern will become intimately familiar with Craft Lake City’s programming and will work to collaboratively innovate and improve upon our ability to strategize and execute mission-driven communications that resonate with the community and provide measurable results.

Key Responsibilities:

• Collaboratively managing and creating communication strategies, both short- and long-term, to align with organizational goals.
• Drafting and scheduling daily social media posts across Craft Lake City’s channels (Instagram, Facebook, X, TikTok, LinkedIn) while adhering to the brand style guide for consistent messaging.
• Brainstorming and developing social media-related projects and campaigns.
• Assisting with the pitching, editing and posting of video and photo content shot with a phone.
• Support external communications by engaging with the online community, including responding to direct messages and comments on social media platforms, Tidio (website messenger) and voicemails on behalf of the organization.
• Analyzing social media performance and engagement metrics, and preparing a monthly report for the Executive Director and Artisan & Programs Department.
• Exploring and researching new ways to engage with Salt Lake City communities.
• Assisting with various tasks related to marketing, events and social media as needed.
• Adding Craft Lake City events and opportunities to community calendars.
• Collaborating with the Artisan & Programs Manager to create social media strategies and maintain a content calendar for consistent posting.
• Collaborating with the Artisan & Programs Manager to generate social media content for promoting workshops and other Craft Lake City programming.
• Collaborating with marketing and design teams on digital campaigns to ensure timely delivery and high-quality content.”
• Identifying opportunities to promote Craft Lake City’s programs to target audiences and media outlets.
• Collecting and managing data to measure the success of communication efforts.
• Supporting live event coverage and content creation on social media platforms.
• Assisting the Artisan & Programs Department in planning and creating content on-site at events such as the LetterWest, DIY Festival and Holiday Market

Qualifications:

• Driven by the Craft Lake City Mission
• Excellent attention to detail
• Creative mindset with the ability to generate engaging content ideas
• Interest in Utah’s local music, arts, and event scenes
• Ability to multitask and manage deadlines
• Ability to collaborate and work effectively in a team environment
• Willingness to learn and grow
• Ability to adapt in a fast-paced setting
• Positive attitude and excitement to support the local creative community
• Enthusiastic about social media and storytelling, with a passion for creating engaging content and connecting with online communities.
• Excellent written communication skills
• Strong understanding of major social media platforms (Instagram, Facebook, X/Twitter, TikTok, LinkedIn, Reddit)
• Basic knowledge of social media scheduling tools (ex. Metabusiness Suite)
• Basic understanding of social media metrics and analytics
• Ability to apply and follow style guidelines for consistent branding

Preferred Skills and Experience:

• Leadership and team-building
• Strong work ethic and dependability
• Ability to work and self-start with little supervision
• Quick learner and adaptable
• Experience with email marketing platforms and strategies (Mailchimp, Constant Contact, etc)
• Experience with photo/video editing software is a plus (e.g., Canva, Adobe Suite)
• Strong communication skills for in-person, telephone and online correspondence
• Must be able to receive constructive criticism
• Must apply feedback into workflow
• Must manage and prioritize multiple responsibilities, goals, and deadlines efficiently
• Solid comprehension of grammar and writing techniques
• Strong written and oral communication skills
• Strong organizational skills
• Mental radar for effective writing/writing-based problem-solving skills
• Maturity and ability to professionally represent Craft Lake City, both on and off the clock

Requirements:

• Ability to volunteer 10 hours per week in office
• This is a part-time, unpaid internship
• Ability to commit to extended hours at Annual Events like LetterWest, the DIY Festival and Holiday Market.
• Must have your own laptop and cell phone, with willingness to use for Craft Lake City tasks
• Must have reliable transportation, with willingness to use for Craft Lake City tasks