Social Media & Marketing Coordinator

Job Title: Social Media & Marketing Coordinator

Job Status: Full-time, Non-Exempt 

Relationships: Works with all departments

Location: Tracy Aviary at Liberty Park and Tracy Aviary Nature Center at Pia Okwai. Some remote work is possible.

Compensation: $43,000 to $46,000 per year

Benefits: Access to Health Insurance, Paid time off, Sick leave, access to 401k retirement after 1 year. 

Schedule: Typically Tuesday through Saturday. Schedule also needs to be flexible to accommodate being present for events and other programs that may happen after hours, weekends, and holidays.

Job Summary: Tracy Aviary is seeking a Social Media & Marketing Coordinator to develop, monitor, and improve engagement across several social media platforms. The Social Media Coordinator will collaborate with a variety of stakeholders, including staff, consultants, and partners, to help the public engage with Tracy Aviary’s social media and ultimately its mission: In partnership with community, inspiring action to conserve birds and habitats. 

General Responsibilities: 

Social Media:  - 50%

Create and manage a comprehensive social media platform-specific strategic plans and calendar for Tracy Aviary, including Facebook, Instagram, TikTok, X, LinkedIn, BlueSky, and YouTube

Generate social media content both independently and in collaboration with other departments

Coordinate with other departments to ensure social media content is factual and timely

Write, edit, finalize, and approve effective social media copy

Generate live, on-site content (i.e. reels, stories, lives) for special events, ticket sales, and promotions - act as the face of this content, communicate directly with the audience both on and off camera

Track and report on social media engagement and growth across all platforms

Keep and manage social media logins, passwords, and collaborator access

Monitor and respond to social media comments, DMs, and inquiries

Marketing Communications - 25%

Generate content both independently and in collaboration with other departments

Coordinate with other departments to ensure factual information

Creation of graphics for marketing

Write, edit, finalize, and approve effective copy

Manage the Maichimp audiences and tag emails appropriately.

Maintain and regularly update the website to reflect current programs and events.

Photo and Video - 10%

Support in the creation of video content and photography

Support in managing the library of photo and video content, including assisting in organizing and tagging images on Flickr

Tracy Aviary has a camera for this position. 

Other - 15%

Monitor, manage, share, and respond to guest inquiry emails as needed

Collaborate with and implement recommendations from external marketing & communications consultants. 

Represent the Aviary in news media and other outlets as needed 

Communicate and coordinate with a variety of stakeholders.

Qualifications: 

Studies have shown that women, non-binary folks, and Black, Indigenous, and People of Color are much less likely to apply for a position unless they feel they meet every qualification as described. We are committed to finding the best overall candidate and welcome candidates who may come from less traditional backgrounds. Please think about the breadth of your life experience when considering the following list of qualifications:

Excellent written, verbal, and social media engagement skills. 

Previous experience in managing an organization’s social media or demonstrated experience managing social media on numerous platforms

Community-minded and mission-focused individual with experience working with diverse groups that have a variety of wants and needs 

Ability to take initiative and produce results

Exceptional interpersonal skills and the ability to communicate with a variety of audiences

Up-to-date computer skills and the capacity to learn new systems

An on-site presence is required

Bilingual (ideally English and Spanish) is a highly preferred

Familiarity with Canva, Adobe Suite, and Mailchimp is a plus

Some experience with website editing using WordPress or a willingness to learn

To apply, submit the following to jeffreyj@tracyaviary.org

Cover Letter

Resume

Timeline: The position will be open until filled. 

About Tracy Aviary

At Tracy Aviary, we are committed to cultivating safe spaces for people from all backgrounds to engage, learn, and connect with the individuality and beauty of birds and nature at our facilities and through our programs. We aim to create an environment where staff can bring their whole selves and are supported through mentoring, growth opportunities, and recognition of their value as part of our organization. We strive to partner with communities to create connections with nature and each other. It is our aspiration that our staff, partners, and volunteers embrace our core values and that we extend these values to our guests and community. 

Tracy Aviary does not discriminate based on age, language, ethnicity, gender identity, nationality, immigration status, ability, veteran status, gender expression, learning style, race, parental status, religion, sexual orientation, legal status, socioeconomic background, or education.

Tracy Aviary Values

Community

We embrace a culture of support, reciprocity, collaboration, inclusivity, and mutual respect in all our relationships—both within our organization and with our external partners. By recognizing our deep interconnection with one another and the natural world, we cultivate a sense of belonging and a shared purpose that strengthens our collective impact.

Integrity

We embody honesty and openness, demonstrating trustworthiness and reliability in all we do. We take responsibility for our actions, hold ourselves accountable, and treat others with respect and gratitude. With a spirit of generosity, we support those in need and are motivated to do good work simply because it is worth doing—not for recognition, but for the positive impact it creates.

Wellbeing

We strive to empower all living beings—our birds, sta?, volunteers, guests, and partners— by providing opportunities for choice, meaningful challenges that foster learning and skill development, and a sense of agency. Through autonomy (the ability to make decisions) and competence (the ability to overcome challenges), we create an environment where growth and wellbeing thrive.

Joy

Joy fosters an optimistic mindset, strengthening us from within and amplifying our positive impact on those around us. By embracing gratitude, celebration, and pleasure in all we do—and sharing this energy with others—we create an uplifting environment where all living beings can flourish.

Growth Mindset

We pursue excellence by embracing challenges as opportunities for learning, growth, and improvement. With resilience and determination, we adapt to setbacks, viewing them as stepping stones to success. We foster a culture of continuous innovation by actively seeking and applying feedback, ensuring we evolve to better serve ourselves, each other, and our shared mission.