• Can Nonprofit Marketing and Communications Advance Equity? Listen in as Dorri McWhorter from YWCA Metropolitan Chicago and Alyssa Conrardy from Prosper Strategies discuss the role nonprofit marketing can play in advancing equity.

• Shifting the Narrative to Advance Racial Equity: In this video, Alan Jenkins of The Opportunity Agenda, shares best practices and new approaches proven to advance equity across issues and communities. He also shares the results of new public opinion and media research, highlight relevant case studies, and offer practical tips designed for donors and nonprofits.

From the 2020 UNA Nonprofit Conference

• Telling Your Why: Tips and Tech that Connect: Your story connects your mission with people who share your passion for making our word better. Attract a new audience and keep things fresh for people who have been with you since the beginning. Make your story stronger with a revamped approach.  With this session you will:  Identify and communicate your “heartfelt why,” the personal passion that drives your nonprofit work  - Discover three ways to energize and connect to audience  Learn the contents of a complete story: including need, purpose, cost, and more  - Get at the heart of your ‘heartfelt why’ and register for this online session now.

• Build Your Online Brand: There has been a shift in the virtual tides and nonprofits are perfectly positioned to adjust. You have been adjusting for years between new programs, regulations, funding requirements, and let us not forget adjusting to a global pandemic! Everyone is online from your neighborhood elementary school to virtual 5k’s. Now more than ever it is important for us to take the time to focus on our online presence. We will go through different methods and tools that can help you tell your story and the importance of the work you do. Spend this time with Camp Shack Productions to learn how to use social media and some basic tricks to step up your online game. Jerrad Strand, Camp Shack Productions

• I've Got Good News and Bad News - How to get noticed by Local and National Media: You want more media coverage for your mission and organization, right? Well the good news is you can cultivate a relationship with the media to bring your important stories to a larger audience. The bad news? The media has changed and the toolkit you relied on before is out-of-date. Join Michelle McCullough to learn the most important ways you can help the media help you. You’ll learn how to target the right media outlets with stories that they want to tell, print, or share so that your message makes the news. (And that's a good thing.) Michelle McCullough, Partner and Managing Director, Startup Princess