2025 Nonprofit Credential in Marketing and Communication

Description

You know marketing is everything. Your audience is paying attention—but are you delivering the right message? Don’t let your story go untold or unheard. Join us to unlock the power of marketing and communicate to drive change, inspire action, and achieve your vision.

Are you...

• Struggling to articulate your mission in a way that truly resonates?
• Finding it hard to stand out to funders, donors, or partners?
• Unsure how to measure whether your message is working—or how to improve it?
• Overwhelmed by limited resources, trying to juggle storytelling, stakeholder engagement, and data-driven marketing?

If you’re nodding along, this is the course you’ve been waiting for! You’ll get the tools, insights, and strategies to turn marketing from a source of stress into your organization’s superpower. This course is designed to tackle your pain points head-on, equipping you with the skills to:

• Clarify Your Story to define a consistent, compelling narrative that sets your organization apart.
• Engage Key Stakeholders and reach the right people with the right message at the right time.
• Maximize Impact by learning to collect and interpret marketing data to amplify what’s working—and fix what’s not.
• Do More With Less and optimize your communications strategies to make the most of limited time and resources.

You’ll Get:

• Two days of engaging, practical, and interactive online training.
• Reference materials and resources to keep learning and refresh your memory as needed.
• A one-on-one session with the Subject Matter Expert to address your organization’s unique challenges.

Upon completion, your organization will earn the UNA Marketing and Communication Badge, a mark of excellence to share with your network and show the world you’re serious about making an impact.

Upon completion, your organization will earn the Nonprofit Marketing and Communication Badge, a mark of excellence to share with your network and show the world you’re serious about making an impact.

Programming
The Nonprofit Credential in Marketing and Communication includes two days of online training, a 1:1 consultation with your team and Justin Anderson, and ongoing coaching and support. Successful completion of the course and its deliverables will earn your organization the UNA Badge in Marketing and Communication. Learn more about what's required to earn the Badge. 

Who Should Attend
The Credential is intended for 501(c) nonprofit leaders and staff, including but not limited to, executive directors, senior management staff, program directors and managers, development directors and managers, human resource professionals, accounting and finance professionals, and other key team members at nonprofit organizations. Volunteers and board members are also welcome to participate so they can help implement best practices and new strategies at their organizations. Individual nonprofit professionals can participate to further develop their knowledge and skills, however, the real benefit of the Credential lies in the practical application of course material to participants' organizations. This way, the Credential not only educates, but also drives real change within organizations.

Note: The Nonprofit Credential program is for 501(c) organizations only. 

Cost
UNA Members: $180 for the first person/$40 for each additional participant
Not-Yet Members: $360 for the first person/$80 for each additional participant

Course Dates
Online Training Sessions
Day 1: March 26, 2025 | 9:30 AM to 3:30 PM
Day 2: March 27, 2025 | 9:30 AM to 3:30 PM

Organizational Consultation
40-minute consult on April 29 & 30, 2025

Location
Online via Zoom

Subject Matter Expert: Justin Anderson

With over 25 years of marketing and design experience, and more than 20 years focused specifically on nonprofit marketing, Justin offers comprehensive insight into marketing best practices as well as finding creative solutions to help your mission grow. He is currently the Director of Marketing and Events at The Leonardo in Salt Lake City and having taught marketing communication at Westminster College for 15 years, Justin is equally dedicated to education.

Justin believes in the power of professional communication, as both a tool to help organizations succeed and a positive public resource. Good marketing is a service—a genuine and committed agreement between organizations and their stakeholders—that brings value to all participants.

Justin holds a master’s degree in professional communication (marketing & public relations), as well as bachelor’s degrees in psychology and art.