Intentional Messaging: A Tactical Approach to Content

Description

Make your marketing work for you!

If you’re part of a small organization, or you’re the person who somehow became the marketing team of one, this training is built for you. Instead of scrambling to keep up with emails, social posts, and website updates, you’ll learn how to create a clear messaging strategy that guides everything you publish.

You’ll explore how to define your organization’s goals, translate them into focused messaging priorities, and choose tactics that make your content more cohesive across every channel. We’ll also break down how to take one big piece of content and repurpose it into smaller, platform‑ready pieces to help stretch your efforts without stretching your time.

By the end, you’ll have a practical structure for planning a full month of content at once, so you can batch tasks, stay consistent, and ensure every post, email, or update supports your larger goals.

What You'll Learn

• A clear framework for defining your organization’s messaging priorities
• A method for turning long‑form content into multiple social‑ready pieces
• A monthly content‑planning structure you can reuse again and again
• Tips and tools for batching tasks to save time and reduce overwhelm
• A more cohesive, goal‑driven approach to email, website, and social content

Who Should Attend 
Small organizations without a dedicated marketing department, organizations whose marketing departments have multiple responsibilities, or one-person marketing shops looking to expand their capacity.

When
Thursday, June 4, 2026
11:00 PM to 12:00 PM MT

Location 
Online via Zoom | Will be recorded and shared to registrants following the event. Even if you can't make the live training, be sure to register so you can receive the recording! 

Cost
$45 for UNA Members
$90 for not-yet-Members

About the Speaker: Becca Green

Becca runs Becca Green Media, specializing in PR, media relations, and marketing for nonprofits and mission-driven organizations in Utah and beyond. 

Becca graduated from Utah Tech University in 2011 before spending a year in campaign work for a US Senator, then pivoted into journalism for seven years at FOX 13 News in Salt Lake City, where she set records for web traffic and social media engagement. After a 3-year stint in D2C marketing, Becca shifted to freelance work before starting BGM in late 2024 with a focus on working with nonprofits and businesses rooted in progressive causes.